Currys Tests QR Code Product Browsing Feature

On triggering the QR code, shoppers will experience a social inspired dramatisation of the product’s key benefits.

Currys has launched a pilot of an initiative the retailer intends to bring to market across its stores, a QR code enabled “want to know more?” experience that customers can trigger on their smartphone as they’re browsing products.

In a LinkedIn post, Dan Rubel, Brand & Marketing Director at Currys, said, “I believe this will be a gamechanger for us. I can’t believe we didn’t do it like this earlier. Mimic the in-store shopper experience by clicking here for yourself.”

“For nearly every piece of tech we sell, our physical fixtures don’t have enough space to wax lyrical about everything that tech can do. We skim the surface and that will become even more of a reality as AI becomes ever more embedded in the tech we buy. Sometimes customers want to know more than the fixture can tell them, but they’re not quite ready to chat to an expert colleague.”

He added, “So Ainsley Sykes (Head of Commercial Initiatives at Currys) and his crew have grabbed hold of that challenge and smashed it to pieces with a blend of old and new tech.”

On triggering the QR code, shoppers will experience a social inspired dramatisation of the product’s key benefits (short sharp vignettes, using motion graphics or video). The content aims to be easy to skip through (bearing in mind that people are interested in different things) and with links to deeper detail for those who need that. And in the future there will be an AI fuelled chat function enabling customers to ask specific questions.

Rubel concluded, “Like all the best ideas, it’s simple and it’s based on a real shopper need. The pilot in the visual below is already live with more landing over the coming months. Early data suggests excellent usage and we expect to see a tangible commercial impact. I reckon these things will be commonplace across our store and across departments in 12 months time.”