Dutch organic supermarket chain Ekoplaza has chosen VusionGroup solutions for store efficiency and sustainability efforts.
VusionGroup has announced the roll-out of its multicolour smart electronic shelf labels (ESLs) and VusionCloud platform at Ekoplaza, an organic supermarket chain in the Netherlands.
After a pilot installation in July 2024 in Den Bosch, the Dutch retailer will now implement VusionGroup’s solutions across its stores.
“We are committed to ensuring efficient and effective processes that align with our dedication to quality and sustainability. VusionGroup’s solutions will enable us to enhance our store operations, provide clearer product information, and support our core values. By improving the customer experience and achieving cost savings and efficiency, we can continue to offer high quality, eco-friendly products to consumers,” said Luc Heijl, Omnichannel Manager at Ekoplaza.
The VusionCloud platform will enable Ekoplaza to remotely manage and update ESLs. This will save valuable time for associates, allowing the retailer to focus on maintaining the quality and ethical sourcing of its products.
Additionally, ESLs will automatically trigger out-of-stock notifications through a specific display update to better inform consumers and associates. Ekoplaza is also set to explore additional features in the future, such as pick-to-light, to further improve the in-store ecommerce order preparation.
“We are excited to collaborate with Ekoplaza on their digital transformation journey. Our Cloud platform and ESL solution will enable the Dutch retailer to streamline operations, enhance the shopping experience, and uphold their commitment to sustainability. This partnership marks a significant step forward in our mission to create a positive impact across the EMEA region”, concluded Sébastien Fourcy, SEVP EMEA at VusionGroup.
The integration with Cisco Meraki’s Wi-Fi infrastructure will facilitate faster deployment and reduce costs and the carbon footprint of the implementation of the solution as there is no need for extra hardware. Additionally, the use of recycled plastic in ESLs and their fixtures, along with sustainable cloud hosting by Microsoft, aligns with Ekoplaza’s ESG commitments.
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