King’s Cross has become the first real estate destination in Europe to partner with SevenRooms to launch an aggregated restaurant booking experience.
In a Europe first, King’s Cross has partnered with SevenRooms, the leading restaurant marketing and operations platform, and 11 of its restaurants to offer a frictionless table reservation experience.
- Diners can now access all table availability across multiple restaurants in one place, removing the need to visit individual restaurants’ websites or search reservation apps
- Participating restaurants include El Pastor, Caravan, Coal Office and Barrafina, plus more
- King’s Cross is committed to ensuring the estate remains a technology-enabled place that delivers real value for the communities it serves
King’s Cross has become the first real estate destination in Europe to partner with SevenRooms, the CRM, marketing and operations platform for restaurants, to launch an aggregated restaurant booking experience.
The partnership between King’s Cross, SevenRooms and the 11 participating restaurants showcases an innovative, first-of-its-kind approach to cross-promoting multiple restaurant brands across an estate – leveraging technology to help simplify and improve the visitor experience.
Testament to the customer-focused approach at King’s Cross, visitors can now search via SevenRooms for their preferred date, time and number of diners and a list of restaurant table availability across the estate will appear. This maximises revenue potential at the restaurants by ensuring all available tables can be booked quickly and easily, reaching more guests, more often.
Leveraging SevenRooms’ technology, participating restaurants not only benefit from more booking potential, but have the ability to capture guest booking details like allergies or special occasions and collect and respond to customer feedback, delivering more personalised guest experiences that improve loyalty and repeat business.
James Rayner, head of retail at King’s Cross, said, “We know through our ongoing listening work that customers want a faster and easier way to find and book tables at our restaurants, so we wanted to implement an innovative solution that would create a frictionless customer experience for diners at King’s Cross.
Working closely with our proptech team and F&B operators across the estate, we have been able to facilitate this easy-to-use booking platform that allows customers to get a single view of table availability and make bookings without having to visit multiple websites, which can be time-consuming and frustrating. We hope to see many more of our restaurants represented on the platform in the future.”
SevenRooms helps more than 10,000 restaurants, hotel, F&B and entertainment customers using the platform leverage marketing and operations tools to deliver more personalised guest experiences, while enabling diners to easily book, manage and cancel upcoming reservations.
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