The loyalty program rewards customers for more than just shopping — it encourages community engagement and fitness progress, offering perks that celebrate both purchases and active participation.
Gymshark has launched its loyalty program designed to reward customers for their engagement with the brand. Shoppers earn experience points (XP) not only by purchasing products online but also by completing workouts through Gymshark’s fitness app.
At each of the four tiers of the program, users can enjoy special benefits like early access to events, product debuts, partnership discounts, and coupons for their subsequent purchases.
“When we were considering launching this, the priority was to ensure we were rewarding our community beyond simply shopping,” stated Carly Natalizia, Chief Digital Officer at Gymshark.
“You will receive more XP for sharing with us and using our Training App to complete workouts, even though you will receive more for your most recent Vital leggings or Power tee. It basically comes down to getting paid for sharing, shopping, and—most importantly—showing up.”
“We were aware that our community needed and would benefit from our first loyalty program,” she added.
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