The acquisition of Burton of London by Haddouk not only marks a significant shift for the brand but also reflects broader trends in the fashion retail industry.
Nessim Haddouk, known for co-founding Phone Recycle Solution, has officially acquired the Burton of London.
Haddouk’s acquisition marks a fresh start for the brand. The plan is to maintain the original fashion essence while exploring new distribution partnerships. Haddouk will buy the brand’s inventory and aims to establish retail corners in supermarkets to compete with discount chains like Action.
This move is part of Haddouk’s broader strategy to revamp struggling brands within the ready-to-wear and fashion accessories sectors, having already secured license agreements with brands such as Kaporal and Lulu Castagnette.
The acquisition of Burton of London by Nessim Haddouk not only marks a significant shift for the brand but also reflects broader trends in the fashion retail industry.
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