Holzweiler Partners With Voyado

With Voyado, Holzweiler gains a 360-degree view of its customers and can use smart segmentation to create personalised customer experiences.

Norwegian fashion brand, Holzweiler, has selected Voyado as a partner. Following its expansion into multiple European countries and China, it is teaming up with the company with a focus on elevating the customer experience and building stronger loyalty.

With Voyado, Holzweiler gains a 360-degree view of its customers and can use smart segmentation and automated marketing to create relevant and personalised customer experiences.

Marius Valaker, Head of Digital at Holzweiler, said, “Our aim is to provide our customers with a seamless experience, whether they are visiting our stores or shopping online.”

“By integrating our systems and tools with Voyado, we can gain a deep understanding of the customer journey, from their initial online click to their in-store experience. This allows us to provide personalised recommendations and relevant communication based on the customer’s behaviour across various channels.”

“Good products inevitably drive both growth and loyalty. For us, by partnering with Voyado, Holzweiler can ensure each product reaches the right audience, even in emerging markets.”

Fredrik Hrdlicka, Norway Regional Sales Manager, Voyado, said, “Our platform consolidates all data into one place, allowing Holzweiler to focus on strategy rather than technical challenges. With quick integrations and scalable solutions, they can achieve rapid results in a complex market landscape.”

“Our stores are not just sales channels; they are central to shaping the brand experience and building long-term customer loyalty,” adds Valaker.

“By creating environments that express our brand identity, we enhance the trust and loyalty of our customers, which they carry with them, even when shopping online. To realise this omnichannel strategy, having the right systems and technical solutions in place is essential.”