HORNBACH Baumarkt will leverage Blue Yonder Commerce microservices to provide customers with innovative “order by, get by” promising and order fulfillment optimisation to improve customer satisfaction.
European DIY retailer HORNBACH Baumarkt has selected Blue Yonder Inventory and Commits Services, part of Blue Yonder Order Management solutions to accelerate its omnichannel, customer-centric strategy.
HORNBACH Baumarkt operates DIY megastores with garden centers and online stores in nine European countries. The DIY retail segment accounts for around 94% of consolidated sales for the company, with nearly half of these sales generated in Germany.
In addition to its in-store business, the retailer has an online business, including click & collect, which accounts for around 13% of total sales. The DIY retailer offers an average of 50,000 items at its stationary stores and up to 290,000 items online.
Given the strong customer-first culture of the company and the strategic relevance of its online sales, HORNBACH Baumarkt decided to optimise the omnichannel order experience from search through purchase and delivery. By engaging customers with reliable information at the beginning of the shopping journey, HORNBACH Baumarkt will increase conversion and deliver more satisfying shopping experiences.
HORNBACH Baumarkt chose Blue Yonder because of its differentiated approach to optimising omnichannel operations, the deep understanding of the order process, and the unique vision and strategy for the future of the supply chain.
Blue Yonder Inventory and Commits Services will allow HORNBACH Baumarkt to:
- Empower customers with options, knowledge and choice, delivering a consistent and frictionless experience, thereby improving customer satisfaction.
- Provide accurate, real-time, network-wide inventory visibility and availability across all channels.
- Optimise order fulfillment, taking into accounts costs, capacity, time, and other business parameters.
- Drive rapid innovation for customer-facing services, while modernizing the tech stack.
Blue Yonder’s flexible microservices-based solutions approach, embedded with machine learning (ML) and artificial intelligence (AI), will help HORNBACH Baumarkt to optimise the entire omnichannel customer journey, starting with an engaging customer experience through efficient order fulfillment. The retailer will also be able to accelerate its in-store and digital business to gain an advantage through a model that supports rapid implementation.
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