The smart carts will enable a simplified, fast, and efficient shopping journey for Intermarché customers.
As part of a collaboration with Shopic and Capgemini, Intermarché has become the first European retailer to trial a smart cart solution at its store in Provins, France (77 – Seine-et-Marne).
Using an AI powered device, each cart can automatically detect items.
A clip-on device, which can be attached to any standard cart, is powered by computer vision technology. Customers can track their budget in real-time, check their loyalty points, and see offers and promotions directly applied to their cart total.
A long-term goal is to integrate and personalise retail media features (such as advertisements and supplier offers throughout the shopping journey).
“Our collaboration with Intermarché demonstrates their visionary approach; it represents a significant step in bringing the benefits of online shopping to physical stores. By integrating our smart cart technology, Intermarché offers customers an innovative, interactive, and personalised shopping experience, as well as a secure, autonomous checkout solution,” said Raz Golan, CEO and Cofounder at Shopic.
“We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts,” said Perrine Vigno, Owner of Intermarché in Provins.
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