The deployment of Adyen’s SFO1 terminals will allow Joe & The Juice to simplify checkout while gathering real-time data to enhance store experiences, refine marketing, and build long-term customer loyalty.
Joe & The Juice has announced a partnership with Adyen focused on the FinTech firm’s proprietary multimedia countertop SFO1 payment terminal. As the company accelerates its expansion in the US market, particularly in key cities like New York, it is turning to the company’s technology to improve the in-store experience.
The deployment of SFO1 terminals enables it to tap real-time data and feedback. It is using them not just to simplify checkout, but to gather insights that help inform store experiences, shape its marketing approach, and ultimately, build long-term customer loyalty in a highly competitive F&B landscape.
“Adyen has been a trusted partner, and leveraging their financial technology to expand internationally was an easy decision,” said Nicolai Schnack, CTO at Joe & The Juice.
“The new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand.”
The terminal enables pre-ordering through the brand’s app, providing personalised loyalty incentives, and incorporating marketing content directly at checkout.
“The way customers interact at checkout varies between US and European audiences across contactless payments and credit usage, for example, and we’re excited to help support Joe & The Juice cater to local consumer preferences,” said Roelant Prins, Chief Commercial Officer at Adyen.
“The SFO1 terminal makes it easier to reward and learn from customers in real-time. It’s a great example of how the point of sale can become a point of connection.”
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