Crafted in partnership with global branding consultancy Interbrand, the new design elements will offer a variety of innovative ways for storytelling.
The Lego Group has launched its first full set of design elements in a bid to evolve its brand identity and build a more consistent design experience for its audience.
Global Head of Design, Thomas Holst Sørensen, Lego Agency, said, “The Lego Group has been the master of constant reinvention for 90 years. Lego play offers the chance for discovery and invention, where you can always create something new from something familiar.”
“Our new brand DNA reflects what is important for the Lego brand. It is a beautiful, simple, and well-constructed system that both unifies and breaks free the creative and playful expression of our brand and product experiences,” Thomas added.
Interbrand ECD Portfolio Lead, Oliver Maltby, said, “The Lego Group’s archives were a treasure trove of elements that contributed to crafting the final solution – a mix of storytelling pieces that we used to build out a full Lego set just as iconic and timeless as the brick itself. The playfulness of the new identity reinforces the vision of the brand as a global force for learning through play.”
Crafted in partnership with global branding consultancy Interbrand, the new design elements will offer a variety of innovative ways for storytelling.
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Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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