LN-CC London Store Unveils New Identity

LN-CC London Store Overhauled With Focus on Elevated Shopping Experience

The store is well-positioned to play the role of a catalyst, offering a distinctive retail environment while acting as a differentiated communication platform. 

LN-CC, the Hackney-based concept store known for pioneering experiential retail in the early 2010s, unveiled a new identity that aims to elevate its brick-and-mortar presence with a luxury touch under the current Italian owner The Level Group.

Cristian Musardo, Chief Executive Officer at LN-CC, said “The store renovation was the result of a good combination of several circumstances as the owner of the building that hosts LN-CC was planning to give it a major redesign two years ago.” 

“The store is well-positioned to play the role of a catalyst. If you look at the big platforms, they follow the mass market strategy, trying to have everything for everybody everywhere and competing for the market share by heavily relying on discounts and promotions. What we offer is a distinctive retail environment while acting as a differentiated communication platform to create, produce and amplify brand and product stories,” Musardo added.

It marks the first time the retailer would open its doors to the public since the COVID-19 pandemic.