Makip upgraded Unisize 3D to help online shoppers reduce returns by offering accurate virtual try-ons tailored to individual body shapes.
Japan-based sizing technology specialist Makip has upgraded its Unisize 3D technology to provide online shoppers with an avatar of themselves, tailored to their unique body shape.
Using Unisize 3D, online shoppers will be able to virtually try on fashion purchases and check their appearance from four angles -front, back, left and right – to see how the item will fit them before ordering.
Retail Economics found in 2024 that 17 out of every 100 products sold online are returned. Return rates in the fashion industry can be as high as 30%, with incorrect sizing often blamed for a large number of these.
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Unisize 3D uses information about the user’s body shape alongside the dimensions of the clothing to allow shoppers to check the fit before making a purchase. Its new 3D function allows select users to view the avatar wearing different shoes to check trouser length, while the previous 2D model always showed images barefoot.
Shingo Tsukamoto, CEO and President at Makip, said, “The average return rate for the UK fashion industry is 26%. One in every four items purchased online is returned, usually at the expense of the retailer, we feel that this cannot continue. In recent years, some retailers have taken a stand and started charging customers for returning items, however, we approach this from the view of customer experience.”
“If we can provide customers with more accurate sizing options at the time of purchase, this leads to a reduction in returns. This has been proven across our Japan-based fashion clients with the average return rate dropping by 20%.”
Last year, Makip launched FaceChange in the UK. The technology allows online shoppers to virtually try on items of clothing they want to purchase by using AI to replace the faces of the online models.
Tsukamoto added: “In recent years, platforms like TikTok and YouTube have normalised individually tailored content, influencing all generations. Similarly, personalisation in apparel e-commerce is expected to become an essential element of the online fashion industry. We will continue to expand our services with a focus on personalisation.”
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