Customers can also input where they want to go, such as a particular store, and the map will provide a direct route to that location.
Living Map has become a mapping and wayfinding partner navigating shoppers through the Trafford Centre in Manchester.
At 2.2 million square feet, with over 200 stores, restaurants and leisure activities, navigating Trafford Centre can often be a challenge for some visitors.
A live, digital map is now available on its website and on screens throughout the mall.
The map details each retailer within the centre, car parks, entrances and services such as toilets, guest services and escalators/lifts. It offers live intelligence on each of these retailers and services, for example, if an escalator is out of service this will be highlighted on the map.
Customers can also input where they want to go, such as a particular store, and the map will provide a direct route to that location.
“We are delighted to introduce our innovative digital map solution at Trafford Centre, which marks a significant step forward in enhancing the overall visitor experience,” said Peter Asman, Chief Revenue Officer at Living Map.
“This state-of-the-art technology is designed to seamlessly guide shoppers, improve accessibility, and provide real-time information tailored to individual needs. We believe it will not only elevate convenience and ease of navigation but also bring added value to the mall’s retailers by driving foot traffic and optimising customer engagement. We’re confident that this new addition will have a profound positive impact on both visitors and businesses alike.”
Simon Layton, Centre Director at Trafford Centre, commented, “We’re constantly looking for ways to elevate the experience for our visitors and this new partnership with Living Map demonstrates our commitment to innovation.”
“The implementation of digital mapping is a significant milestone in our journey to improve navigation throughout the centre, ensuring that shoppers can easily find their way around, locate their favourite stores, and make the most of their time here. We believe this will have a lasting impact on shopper satisfaction and will further enhance the overall appeal of Trafford Centre as a premier retail destination.”
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