The campaign marks the first in a series of money-saving ads, aiming to show that McDonalds likes a bargain as much as the next person.
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading onto a nearby wall. The OOH ad occupies a 48-sheet billboard, but rather than sitting within its confines it extends to every inch of the site to get the most value possible. The concept is the latest campaign for McDonalds’ “Like Getting your money’s worth?” platform which has been running for eight years.
Leo Burnett UK creative partners James Millers and Andrew Long, said, “Like getting your money’s worth’ is one of McDonald’s longest-running platforms yet it has never felt more culturally relevant that it does right now. This latest campaign for our Saver Meal Deals aims to bring a smile to the nation’s face by celebrating Britain’s shared love of getting a great deal, in a fun, populist way.”
The billboard reads “Like getting your money’s worth? Double cheeseburger saver meal deal. Only £4.79”. It marks the first in a series of money-saving ads, aiming to show that McDonalds likes a bargain as much as the next person.
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Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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