M&M’S scores a social first as it launches a TikTok Shop with limited Kate Spade New York collection.
M&M’S has launched its first ever TikTok Shop. In a LinkedIn post, Kerry Columbro, M&M’S US Digital Director, said, “It has been an exciting journey, learning how to turn social content into commerce. For a limited time only, you can get the M&M’S x Kate Spade New York collection on TikTok Shop, with an exclusive candy gift with each purchase.”
She added, “Looking for other treats for the holiday season? We have those, too. Special thanks to our partners TikTok (Din Kuses), agency partners Flywheel (Lily Grant) and an internal team who broke barriers to make this happen! Lauren Browder Eric Lucari Marissa Beck Viola and many more.”
Kate Spade New York and M&M’s have collaborated on a new, limited edition collection of jewellery, accessories and handbags ahead of the forthcoming holiday season.
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