Morrisons New Year Ad Showcases 1,000 ‘Prices Locked Low’

The 30” film builds on the brand launch and highlights customers’ excitement as they see products at new lowered prices everywhere they look across the store.

UK supermarket Morrisons’ new year campaign centres around a 30″ TV ad showcasing the range of its prices which have been frozen throughout January.

Developed by the team at creative agency Leo Burnett, the advert focuses on highlighting the wide variety of produce included in the 1,000 ‘prices locked low’ which Morrisons has frozen for the coming month.

The new year price lock is taking place for the second year in a row, marking a strategic move from the grocer during the ongoing cost-of-living crisis. Starting in January – which Morrisons says is “arguably the toughest month of the year financially” – it will be running for the next eight weeks.

The 30” film builds on the brand launch and highlights customers’ excitement as they see products at new lowered prices everywhere they look across the store.

The supermarket has also invested a further £15m in cutting prices across a range of products as it looks to help customers in the post-Christmas period.

“We know that January can be a difficult month for many after enjoying the festive season, so we wanted to do all we can to keep prices low,” said Morrisons chief customer and marketing officer Rachel Eyre.