Shoppers using Next’s mobile app will soon be able to virtually try-on 200 pairs of shoes, following a partnership with 3D experience platform Vyking.
In a LinkedIn post, Thibault Marion de Procé, Co-founder and CPO at Vyking, said, “Big thanks to all the team overseeing the integration at Next and to the teams at Nike and adidas for sharing a large number of 3D models to power these experiences.”
“Looking ahead to 2025, we’ll continue to expand with more 3D models, additional product categories and ultra-personalised shopping experience.”
Through its Total Platform business, Next now operates a UK multichannel business of brands including Gap, Victoria’s Secret, Reiss and Joules, taking a financial stake in many of them.
Shoppers can easily search or browse its website. Dropdown popular search terms help to speed up searches, while inspiration hubs, product and style guides help to inform those who are not yet certain what they want to buy. Searches can be narrowed down within key departments by filtering for size, colour, brand, length and more, and ordering suggestions by factors including most relevant, most popular and price.
On the product page, shoppers can view a choice of images, read product ratings and reviews, see recommendations for other items “you may also like” or which “customers also bought”, and add favourite items to a wishlist. From the home page, they can click through to social networks – 3.3mn follow it on Facebook – X (Twitter), Instagram, Pinterest and YouTube. Shoppers can also ask questions through live chat.
At the checkout shoppers must register to buy, while payment options include PayPal and Next’s own finance.
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