NuPlay transforms enterprise customer engagement by enabling natural, voice-driven AI interactions that streamline workflows, enhance loyalty, and reduce operational costs.
Nurix.ai has announced NuPlay, an interactive voice AI platform built to transform how enterprises engage with customers, streamline operations, and bring cost savings to their businesses.
Unlike narrowly focused voice bots, NuPlay is an enterprise-grade, action-oriented agent that connects deeply across internal workflows, such as CRM, ERP, and CCaaS tools, turning conversations into outcomes.
“Most AI tools today generate conversations, largely over text; however, that’s not how meaningful human-to-human interactions take place,” said Mukesh Bansal, Founder and CEO of Nurix.AI.
“People need to talk to each other to make decisions and execute them because they want to feel heard and understood. Customers seek meaningful interactions where they are truly listened to, and brands that prioritise scaling quality customer service are the ones that will build lasting loyalty.”
“NuPlay is enabling people to interact with AI agents in the same way they would with a sales rep or customer support team, fostering genuine engagement, gathering information, and accelerating decision-making seamlessly within enterprise operations.”
Nurix created NuPlay for voice-enabled workflows that drive faster resolutions, improve customer loyalty, and reduce operational costs. NuPlay delivers human-like voice interactions with short latency, ensuring direct conversations with customers feel natural and engaging.
The launch of NuPlay follows Nurix.ai’s recent $27 million funding round led by General Catalyst and Accel.
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