Australian brand Oroton selects NewStore to replace its legacy PoS and order management system.
Australian fashion and accessories brand, Oroton, is to roll-out NewStore’s Omnichannel PoS, Omnichannel OMS, and Omnichannel Manager solutions across its 30+ stores.
It says that, by replacing its outdated, on-premise systems with a cloud-based, fully mobile SaaS platform, it will modernise the in-store experience, enhance operational efficiency, and elevate its unified commerce strategy.
“Our focus has always been on delivering exceptional customer experiences, but our old systems limited our ability to create a seamless connection between our digital channels and physical stores,” said Saurabh Bhola, CIO at Oroton.
“NewStore stood out as the clear choice to close this gap – not just for its capabilities, but for how seamlessly it integrates with our existing tech stack. Its modular design also allows us to implement at our own pace while still future-proofing our business.”
“The best retail experiences are ones that make shopping feel effortless, no matter where or how a customer interacts with a brand,” said Michael DeSimone, CEO at NewStore. “Oroton understands this, which is why they’re investing in a platform that eliminates friction and gives their customers more control over their shopping experience. With NewStore, they’re not just upgrading their technology – they’re setting a new standard for retail in Australia.”
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