The partnership with DoorDash aims to expand loyalty rewards into everyday delivery moments, helping customers earn points more seamlessly, whether dining in or shopping online.
PC Optimum and DoorDash have announced a partnership whereby the former’s members can earn five points for every dollar spent on the latter’s eligible orders delivered from restaurants and Loblaw banner stores (including Real Canadian Superstore, No Frills, Loblaws, and Shoppers Drug Mart).
“PC Optimum has always been about rewarding Canadians for the things they buy most often,” said Lauren Steinberg, Executive Vice President and Chief Digital Officer at Loblaw Companies.
“By partnering with DoorDash, we’re extending the value of our programme beyond our stores and into even more moments of everyday life. Whether it’s groceries, everyday essentials, pharmacy, or now your favourite restaurant meals, we’re making it easier to earn rewards wherever and however you choose to eat.”
“This is another step in solidifying PC Optimum as the most rewarding and relevant loyalty programme in the country.”
This expansion of the PC Optimum ecosystem reflects a growing shift in how consumers manage their household spending. With more people blending in-store and online shopping, this partnership is designed to reward users no matter how they choose to shop.
Kyra Huntington, Head of Strategy and Operations at DoorDash Canada, said, “Connecting customers with the best of their neighbourhoods is our bread and butter, whether that’s by ordering a delicious restaurant meal, a weekly supply of groceries, or a last-minute beauty haul.”
“By enabling customers to earn PC Optimum points on many purchases through DoorDash, we’re providing customers with an accelerated way for individuals to save on future shopping trips at Loblaw-banner stores. The more you order in, the more you can save the next time you go out.”
For users, the partnership may reduce the gap between convenience and value. As delivery becomes a bigger part of daily life, the ability to accrue points in the background helps create a more seamless loop between online purchases and in-store savings.
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