Pentaleap’s technology empowers retail media networks to maximise revenue potential and foster a more inclusive global ecosystem.
Pentaleap Inc., a provider of retail media technology, announced the launch of its modular retail media platform, designed to enable retail media networks (RMNs) to unlock their full potential for onsite monetisation.
Pentaleap’s retail media platform creates an open, efficient ecosystem for both retail media networks and advertisers. For RMNs, the Publisher Manager portal offers full control over site monetisation with tools like the Fluid Ad Server, SSP, and yield management, driving additional revenue without sacrificing relevancy. The platform’s single integration simplifies managing multiple demand sources.
For advertisers, the Campaign Manager streamlines campaign creation, allowing them to tailor bids to priority terms, products, and audiences, optimising performance with dynamic pacing, suggested bids, and real-time reporting.
“We believe retailers should have the freedom to connect with any demand partners, fostering more open, efficient bid auctions,” said Andreas Reiffen, CEO of Pentaleap. “Our goal is to make retail media accessible to all brands while ensuring seamless purchasing experiences. By promoting non-exclusive partnerships, we’re committed to helping retailers thrive and compete with giants like Amazon.”
Clients implementing Pentaleap’s retail media platforms have reported significant improvements compared to their existing solutions:
- 30% higher Return on Ad Spend (ROAS)
- 4X incremental ad revenue
- 4X available impressions
- 2X fill rate
Pentaleap is currently in contract discussions with emerging retail media networks in North and South America, EMEA, and Australia.
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