The resale program extends the life of Perfect Moment’s high-quality luxury products while underscoring the company’s commitment to durability, quality and performance.
Perfect Moment Ltd., the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, has expanded the availability of its US resale program, Perfect Second Moment, to the UK, Italy, Germany and France.
The resale program extends the life of Perfect Moment’s high-quality luxury products while underscoring the company’s commitment to durability, quality and performance.
“This global expansion represents another important milestone in the evolution of Perfect Second Moment, where we now provide on a greater scale a simple and efficient solution to decreasing waste and providing for a more sustainable future,” said Perfect Moment CEO, Mark Buckley.
“It also rewards our Perfect Moment customers for their loyalty and shared commitment to the environment by subsidising the cost of their next Perfect Moment purchase.”
In May, the company launched Perfect Second Moment in the US in partnership with Reflaunt. Reflaunt’s technology powers the Perfect Second Moment website, which facilitates the customer’s return of worn Perfect Moment skiwear and accessories in exchange for vouchers that can be used for future purchases.
The program eliminates the time and hassle of reselling a valuable Perfect Moment item or experiencing a loss of value by letting it go to waste in the closet.
“We are thrilled to expand our partnership with Reflaunt for this important resale program,” said Jane Gottschalk, founder of Perfect Moment. “Our customers invest in our products for their quality and durability, so we want to make it easy for them to recoup some of this investment for their next purchase. This program is a natural extension of our commitment to sustainability and circular fashion.”
Circular fashion is an approach within the fashion industry that aims to create a closed-loop system, reducing waste and maximising the lifespan of clothing and textiles. It aligns with the principles of the Circular Economy by rethinking how garments are designed, produced, used, and disposed.
Perfect Second Moment helps address textile waste as one of the world’s fastest-growing waste streams. More than 100 billion new garments are produced every year, according to a McKinsey report on Fast Fashion, adding to the waste stream.
“We are excited to partner with Perfect Moment and provide their customers with a seamless way to buy and sell their skiwear,” said Stephanie Crespin, founder and CEO of Reflaunt. “It is important to facilitate circular habits and ensure these high-quality items are taken care of—which is why we open to the UK and European markets today.”
The Perfect Second Moment program addresses the growing global secondhand market that is projected to grow at a 11.1% CAGR to reach $350 billion by 2028, according to the Resale Report. The report forecasts the secondhand market to comprise 10% of the fashion market worldwide by 2025.
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