Together, Qualtrics and Press Ganey Forsta will enable organisations to deliver better and more attuned products, services, and experiences powered by a deep understanding of the customers, employees, and industries they serve.
Qualtrics, a company in the experience management (XM) category, has announced it has signed a definitive agreement to invest $6.75 billion to acquire Press Ganey Forsta, a provider of experience measurement and data analytics.
This will enable organisations to elevate business performance by combining Qualtrics’ technology with Press Ganey Forsta’s extensive data, benchmarking and healthcare expertise to create a complete AI platform specialised for customer experience, patient experience, employee experience, and market research.
With their shared vision to improve the human experience, the combination of Qualtrics and Press Ganey Forsta represents a key milestone as companies adopt AI to interact with and address the needs of their customers and employees.
Together, Qualtrics and Press Ganey Forsta will enable organisations to deliver better and more attuned products, services, and experiences powered by a deep understanding of the customers, employees, and industries they serve.
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Qualtrics’ innovations and investments equip organisations with the most comprehensive and flexible platform for experience management. The company’s AI capabilities deliver proven value as demonstrated by their rapid adoption.
Qualtrics will extend and accelerate the adoption, innovation, and impact of these capabilities for businesses through the addition of Press Ganey Forsta’s specialised industry expertise, data and benchmarking, trusted relationships, and advisory services.
This combination will bring experience management capabilities to businesses in every industry, enabling them to deliver value at greater scope and scale.
In healthcare, Press Ganey Forsta is trusted globally by 41,000 providers in 30 countries, partnering to improve trust, quality, safety, and ultimately the human experiences of millions of patients.
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The company’s expertise ensures providers can take actions in compliance with regulatory requirements and clinical protocols.
The addition of Qualtrics’ technology platform will help enable healthcare providers to deliver patient and employee experiences that lead to improved health outcomes as well as provider well-being, retention, and morale.
Zig Serafin, CEO of Qualtrics, said, “Bringing Qualtrics and Press Ganey Forsta together will accelerate the adoption of AI and create the most comprehensive platform for improving the human experience.”
“Combining Qualtrics’ AI platform with Press Ganey Forsta’s trusted analytics and deep expertise creates an opportunity to deliver exceptional value and measurable outcomes for our customers.”
“There’s no more important proving ground for experience management than healthcare, where better experiences for patients and employees directly impact better outcomes and quality of care. We’re excited to welcome Press Ganey Forsta to Qualtrics and deliver this future together.”
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Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta, said, “AI is rapidly transforming every industry, and organisations need proven, innovative solutions grounded in deep expertise to move from insight to impact faster. This investment ignites our ability to deliver.”
“By bringing together two leading companies, we’re accelerating critical advancements that will elevate the human experience, driving greater safety, trust, and value for millions of patients, consumers, and employees worldwide.
“It’s a remarkable opportunity, and we’re energised by the journey ahead with Qualtrics and our clients.”
Under the terms of the agreement, Qualtrics will acquire Press Ganey Forsta for $6.75 billion, payable in a combination of cash and equity. The transaction is subject to receipt of required regulatory approvals and satisfaction or waiver of other customary closing conditions, and is expected to close in the coming months.
Until then, the two companies will continue to operate independently.
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