The REWE Pay upgrade makes shopping easier by letting customers pay, collect loyalty points, and redeem coupons all in one scan — driving seamless CXs and showcasing REWE Group’s digital transformation in retail.
REWE Group has announced that users of its REWE app can now, in addition to redeeming coupons and discounts at the checkout, also pay for their purchases.
In a LinkedIn post, Jörg Hirt, Chief Innovation Manager at REWE Digital, said, “This week, something went live that is more than a new feature in the app: REWE Pay. A dedicated payment system, integrated directly into the app – a single scan is all it takes to collect points, redeem coupons and pay directly. It couldn’t be easier.”
“What impresses me about it: Consistently thought ahead, from the customer journey to the cost structure; Courageously implemented, despite the complexity and existing solutions such as Apple Pay or Google Pay; Clearly positioned – independent, intuitive, data strong.”
The REWE Pay upgrade makes shopping easier by letting customers pay, collect loyalty points, and redeem coupons all in one scan — driving seamless CXs and showcasing REWE Group’s digital transformation in retail.
Jörg Hirt added, “I am pleased about such clear, strategic decisions – and the uncompromising implementation of them. It fills me with pride to be part of a company that not only plans innovations but makes them a reality. Congratulations to all colleagues who have contributed to this. This is digital transformation in practice.”
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