Rockstar Energy Debuts You Can Own Any Moment Campaign

The campaign is backed by a new claim that supports the brand’s goal of meeting consumers’ need for an energy drink that delivers sustained mind-body energy.

Rockstar Energy Drink launched its latest campaign, “You Can Own Any Moment,” which brings to light how having the right kind of energy allows consumers to be the best version of themselves.

Danielle Barbaro, Vice President R&D at PepsiCo Beverages North America, said, “At Rockstar Energy, we took a scientific approach to understand all the elements of ‘sustained mind-body energy’ and have learned through our research study that our Rockstar formula delivers a consistent, stable energy for up to 5 hours where alertness was increased and tiredness was reduced.”

“We heard from consumers that rollercoaster energy was not for them, so we put our formula through rigorous testing to prove that Rockstar delivers a sustained energy for mind and body. We now have robust data that validates our formula is a perfect solution to address what consumers are longing for,” Danielle added. 

The campaign is backed by a new claim that supports the brand’s goal of meeting consumers’ need for an energy drink that delivers sustained mind-body energy. To showcase this concept of utilising sustained energy, Rockstar Energy unveiled its “You Can Own Any Moment” ad spot.