Salesforce has launched a Gen AI powered Agentforce for Consumer Goods offering, equipping customer service, sales, and field teams with digital labour support.
Evolving trade policies, ongoing supply chain challenges, and increasingly cost conscious consumers are putting an increased amount of pressure on business leaders to improve every aspect of operations, from streamlining the supply chain to elevating the customer experience.
To help support consumer goods companies as they navigate these challenges, Salesforce has launched a Gen AI powered Agentforce for Consumer Goods offering, equipping customer service, sales, and field teams with digital labour support to streamline operations, reduce inefficiencies and improve customer satisfaction.
Brands such as SharkNinja and Fisher & Paykel are using this to build agents that execute manual tasks across:
Customer service engagement: provides service reps with instant access to relevant customer account information, including top selling products, compliance insights, and transaction history, helping to boost customer satisfaction and loyalty.
- Visit management: allows field teams to more efficiently book store visits to deliver products and service customers by automating the time-consuming process of manual scheduling. Service teams can automatically assign a driver based on available inventory, driver schedule, and store priority.
- Telesales: enables sales reps to maximise the revenue of every interaction by recommending products, generating sales pitches, and highlighting discounts. This frees up time spent on routine tasks so reps can focus on boosting sales.
- Proactive maintenance: helps service teams anticipate asset service needs by summarising asset health data, creating quotes, generating work orders, and drafting mail summaries to streamline maintenance tasks, reduce manual effort, and enhance overall efficiency.
- Sales agreement management: provides account managers with actionable insights from sales agreements to improve sales performance and enhance customer relationships.
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