Siteimprove Launches New Product Features

Siteimprove’s brand capabilities include four major initiatives: Top Paths, Visitor Engagement Score, No-Code Event Tracking, and Sites Progress.

Siteimprove, a platform empowering brands to stand out with accessible, high-performing digital content experiences, launched brand-new capabilities designed to turn large amounts of data into actionable and easy-to-understand insights.

These insights enable businesses to increase cross-organisational collaboration, facilitate confident decision making and deliver tangible outcomes. Siteimprove’s  brand capabilities includes four major initiatives: Top Paths, Visitor Engagement Score, No-Code Event Tracking, and Sites Progress.

Arjang Parsa, Chief Product and Technology Officer at Siteimprove, said,  “In the era of efficiency, marketers need solutions that deliver tangible outcomes across their initiatives without spreading their strapped teams thin. The capabilities we released today and the capabilities we will release in the coming months are a testament to our commitment of helping marketers save time and energy, while driving performance.”

Also Read: Merkle Partners with Siteimprove

With Sites Progress, digital marketing teams can consolidate data in a single, easy-to-understand view to understand and communicate the progress they are making across all the sites.

While, No-Code Event Tracking, enables them to set up events quickly and with full transparency, without technical expertise. With Top Paths, marketers can understand the impact of their content on conversion metrics to focus on what moves the needle.

Visitor Engagement Score enables the marketing team to measure visitor engagement with their content beyond conversions to better understand the full impact of their organisations’ content marketing efforts across the customer journey.