The roll-out of Pricer’s in-store automation and communication solution is expected to be completed by April 2026.
After a first wave of 50 stores, Sobeys is entering into an agreement with Pricer’s partner, JRTech Solutions, for an expected deployment of five million electronic shelf labels across Canada at an expected order value of 485 MSEK.
The initial order from Sobeys for deployment of ESLs in 50 of its stores, which was reported in June as an order from a Tier 1 North American grocery retailer, was the first large-scale full-store deployment of four colour labels in North America.
Sobeys is one of the largest grocery chains in North America with over 1,500 grocery and pharmacy stores.
The roll-out of Pricer’s in-store automation and communication solution, consisting of the cloud-based platform Pricer Plaza and electronic shelf labels, is expected to be completed by April 2026.
“After one year of thorough testing with a pilot installation and the first wave of successful deployments in 50 stores, we can clearly see how our in-store solution supports this leading retailer in digitising and transforming their operations while enhancing their focus on customer experience,” said Mats Arnehall, Chief Commercial Officer at Pricer.
The expected order value of approximately 485 MSEK does not include Pricer Plaza and technical support, and will be included in the company’s order intake for the fourth quarter of 2024.
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