This collaboration between SundaySky and LinkedIn aims to empower B2B marketers to transform the way they create, personalise, and scale video for their account-based marketing (ABM) campaigns.
SundaySky, a software-as-a-service (SaaS) enterprise video platform for creation and personalisation, announced its collaboration with LinkedIn, a professional network.
Barbara Dischner, Senior Vice President of Marketing at SundaySky, said, “Bringing personalised video into LinkedIn as part of ABM strategies is an exciting tool for marketers from small startups to large global enterprises because it allows them to create and deliver video at scale – and not just for their top tier accounts.
“SundaySky helps marketers drive more tailored, effective video content for any target account – from the high-value, strategic accounts to the hundreds or thousands of account targets in an ABM campaign,”Barbara added.
SundaySky’s customers already see the value in bringing scalable, personalised video to their LinkedIn campaigns.
Mark Tack, Chief Marketing Officer at Treasure Data, said, “SundaySky makes it easy to scale our video strategy for ABM and demand gen campaigns on LinkedIn and beyond, ensuring we always engage our audience with relevant content. The ease at which my team can create videos on their own makes SundaySky one of the more popular tools to use in their toolkit.”
By joining the LinkedIn Marketing Partner Program, SundaySky will offer similar benefits to LinkedIn marketers who would like to tailor their messaging for ABM programs, helping them deliver the right message to the right audience at the right time.
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