Through this partnership, TelevisaUnivision introduced a vertical video advertising feature that seamlessly brings creator-driven social ads to streaming platforms (OTT).
TelevisaUnivision, a Spanish-language media company, and Transmit, a market technology platform that maximises the audience and revenue of the world’s most valuable streamed content, announced a new partnership.
Transmit Co-Founder and Chief Product Officer Scott Young, said, “We are thrilled to collaborate with the TelevisaUnivision team to develop first-of-its-kind technology that not only expands audience reach but also enhances the effectiveness and impact of brand campaigns. With the increasing popularity of OTT platforms, traditional advertising methods struggle to capture viewer attention.”
“Together with TelevisaUnivision, we identified an opportunity for groundbreaking innovation. Vertical social video ads on streaming platforms will elevate brand relevance across all devices, driving awareness, lower-funnel KPIs, and anticipation for major initiatives,” Scott added.
Dan Riess, Executive Vice President, Chief Growth Officer at TelevisaUnivision, said, “We’re excited to partner with Transmit on this first-mover capability, bringing our viewers more of the in-culture, creator content they crave and connect with. Incorporating vertical social video across the biggest moments in sports, entertainment, and music is a trailblazing opportunity for advertisers to extend their reach from social to the biggest screen at home.”
Through this partnership, TelevisaUnivision introduced an industry-first vertical video advertising feature that seamlessly brings creator-driven social ads to streaming platforms (OTT).
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