Tilt Snap enables sellers to automatically generate product listings in real time, reducing manual effort and improving sales efficiency in live commerce.
Tilt has announced the launch of Snap, a new integrated AI feature that automatically creates product listings from live video.
The feature is designed to reduce the time and effort required to create listings while improving listing quality and sales performance.
According to Tilt, marketplace sellers lose around 16 hours per week to manual administrative work, with individual product listings taking 8-12 minutes to create. Snap reduces this to under one second by generating listings instantly during live streams.
“Live selling works best when sellers can just be themselves. Right now, they’re trying to run a shop and host a show at the same time. We want the only job a seller has on Tilt to be talking to their audience. Everything else should be the AI’s problem,” said Abhi Thanendran, Co-Founder and Chief Executive Officer, Tilt.
By watching and listening to streams in real time, Snap creates product listings as soon as an item is shown, including titles, descriptions, categories, and pricing.
This creates a faster, more natural workflow, allowing sellers to focus more on selling than on managing operations. According to early testing, Snap-generated listings deliver a 47% increase in sell-through rate and sales efficiency compared to manually created listings, which deliver 32%.
Snap identifies products with 94.8% accuracy and handles the behind-the-scenes work without interrupting the flow of live streams.
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Tilt creators Kameleon, who sell vintage fashion and trading cards, said the feature has significantly reduced workload and improved efficiency.
“It has basically cut our workload in half. One of us can run the whole stream now while the other runs our second account. It’s a lot quicker and easier, and the listings come out looking proper with better titles and the right categories,” said Kameleon.
The time saved has also enabled them to expand operations by launching a second account and streaming simultaneously.
Snap is the first feature in a broader AI system that Tilt is developing to enhance live commerce experiences.
“The future of live commerce is about letting sellers do what they do best: focus on their audience. That’s what we’re building at Tilt. AI handles the complexity so sellers can be present, connect with people, and bring products to life in the moment,” said Thanendran.
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