Contentsquare provides speed and insight for TMG’s clients, helping enterprises move faster to solve the complex challenges ahead.
Techmates Group (TMG), a provider of digital experience and engineering for complex, enterprise commerce solutions, announced a strategic partnership with Contentsquare, an all-in-one experience intelligence platform for businesses that need strong customer understanding quickly.
This partnership underscores TMG’s commitment to providing research-driven digital experience solutions by harnessing Contentsquare’s powerful suite of analytics tools.
Leveraging Contentsquare’s insights, TMG tailors user journeys with data-backed strategies, providing greater visibility into customer behaviour and driving meaningful, measurable results. With Contentsquare’s actionable insights that easily prioritise decisions and deliver the right experiences for every customer, TMG uncovers opportunities that align brand to experience and define a plan to quickly address and optimise customer experience.
“As Contentsquare continues to grow its presence in the B2B space, having most recently acquired product analytics company Heap last year, we are excited to partner with TMG to offer companies best-in-class analytics programs and DXP capabilities,” said Chris Formosa, Global VP of Alliances at Contentsquare.
“Combining our strengths in optimization and agile methodology, we will together enable B2B organisations to improve customer experience across digital properties – backed by experience intelligence data.”
Driving Decisions & Measurable Growth
Improving digital experiences requires accurate data and analysis, and Contentsquare’s extensive capabilities allow businesses to gain a deeper understanding of customer intent, feelings, and behaviour. With TMG’s expertise in B2B and enterprise challenges, this partnership provides the tools and strategy businesses need to stay competitive and aligned with evolving customer expectations.
“Empowering our clients to understand their digital customer experience, test quickly, and use data to improve experiences is critical for their success, and Contentsquare provides a vast array of tools to make that happen,” said TMG VP of Technology, Thomas McNally.
“From initial engagement to post-purchase, we now can enable our clients to identify friction points along the customer journey, optimise product discovery, and personalise the buying process like never before.”
As TMG continues to deliver innovative solutions and exceptional services to its customers, this exciting collaboration reflects the firm’s mission to elevate digital experiences to a higher standard. Contentsquare provides speed and insight for TMG’s clients, helping enterprises move faster to solve the complex challenges ahead.
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