Toom Baumarkt eyes more effective and efficient pricing practices with Revionics AI solutions.
Toom Baumarkt is to implement Revionics’ AI powered solutions. Once deployed, its Base Price and Markdown applications will allow Toom to deliver competitive pricing across its retail business, while increasing automation, scale and efficiency within its pricing function.
With more than 300 stores in its portfolio (toom Baumarkt, B1 Discount Baumarkt and Klee Gartenfachmarkt), around 18,000 employees and gross sales of 3.1 billion euros, Toom is one of the leading players in the German DIY sector. The company is part of REWE Group.
“Price and value remain key drivers for consumers when choosing where to shop,” said Dr Markus Karger, Senior Pricing Expert and project leader at Toom Baumarkt. “We partnered with Revionics based on their extensive solution functionality, advanced AI, the expertise of their team, and experience in the home improvement sector.”
“Given our high number of diverse DIY and gardening assortments, various campaigns and promotions, and our customer card, pricing is as complex as customers‘ decision-making processes,” added Karger.
“For a retailer of our size with an expansive bricks and mortar presence, a growing digital business and 100,000+ SKUs, we needed more automation in our pricing function. With Revionics, we’ll introduce greater efficiency and scale into our operations, freeing up more time to focus on strategic pricing initiatives.”
“Toom has been active in the DIY retail space for nearly 50 years, and we have tremendous respect for their future-oriented approach and ongoing transformation,” said Scott Zucker, General Manager at Revionics. “We are proud to partner with Toom, providing AI pricing solutions that drive real business value.”
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