Vericast Launches Checking Engine

Checking Engine will enable financial institutions to understand the best markets and channel mix as well as how they optimise spend and results.

Vericast debuted Checking Engine, an end-to-end checking acquisition solution to help financial institutions (FI) find new customers at a lower cost per acquisition (CPA). Rooted in data intelligence and grounded in compliance, Vericast’s Checking Engine is designed to improve results while optimising marketing spend. 

Lisa Nicholas, SVP FI Marketing Products & Strategy at Vericast, said, “Checking acquisition is more challenging than ever, so understanding consumer behavior has never been more important. Our data shows that 57% of people are most likely to stay with their current bank – that is, unless they receive a strong offer from another bank. Financial institutions need to understand the best markets and channel mix as well as how they optimise spend and results. To meet this demand, we have created Checking Engine, a comprehensive solution designed to address all these aspects.”

It is a holistic solution built on the expertise of Vericast with decades of experience in financial institution marketing, privacy, media, and compliance with regulatory matters. With Checking Engine, Vericast improves access to data and ensures it is fed back to the model to adjust and improve future campaigns, fueling continuous growth and improved results. Users can better understand performance to build short- and long-term goals. Clients benefit from the latest analysis and insights including in-flight performance metrics via a monthly scorecard and comprehensive, campaign-level analysis delivered by a dedicated team of business analysts. Learnings are applied from media and branch performance analysis, media overlap and more to further improve results.