Walmart has also partnered with ZEPETO creator, TuLiP TLP to create three limited edition items inspired by the broader winter collection.
Walmart’s second No Boundaries drop on ZEPETO has gone live.
This drop includes ten virtual twins of real-world NoBo items from the US retail giant’s winter collection and a “cozy chalet” video booth backdrop for the ZEPETO community to create and share with their friends.
Walmart has also partnered with ZEPETO creator, TuLiP TLP to create three limited edition items inspired by the broader winter collection.
“This type of activation might not resonate with you, but it does resonate with the more than 20 million MAU on ZEPETO,” said Justin Breton, Head of Brand Marketing Innovation at Walmart.
“It’s another example of how we’re meeting the next generation of customers where they are online and empowering them to discover, try-on, and express themselves with virtual fashion, all of which translates to real-world brand love and purchase intent.”
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