Wipro VisionEdge+ allows retailers to enhance customer experience and drive incremental ad revenue within physical stores.
Wipro Limited, a technology services and consulting company, announced the expansion of retail-focused capabilities within Wipro VisionEDGE+. This enhanced offering, developed in partnership with Cisco and AT&T, and leveraging Amazon Web Services (AWS), serves as a comprehensive retail transformation platform designed to unlock the full potential of the retail media network.
According to the National Retail Foundation, 80% of all shopping still happens in stores, providing a critical touchpoint for brands and retailers to connect with consumers. Recognising this potential, Wipro VisionEDGE+ offers a powerful, measurable, and omni-channel platform for retailers and brands that complements their existing digital strategies.
This offering allows retailers to:
- Enhance customer experience with interactive displays that provide personalised recommendations and navigation assistance.
- Drive incremental revenue by offering brands programmatic advertising and enabling assisted selling through digital endpoints.
- Centralise control and operations to facilitate seamless content tracking across multiple platforms and enable scalability.
- Create an omnichannel platform allowing customers to virtually try on items and order from ‘endless aisles.’
Wipro VisionEDGE+ combines dynamic digital signage with cutting-edge AI-based platforms, providing business insights, customer sentiment analytics, and traffic management data tailored to retailers’ specific needs while ensuring compliance with privacy regulations.
Additionally, the platform leverages:
- Cisco’s intelligent network solutions to ensure secure and seamless connectivity within the retail environment.
- AT&T’s network infrastructure to provide reliable and secure data transmission.
- AWS’s robust and scalable cloud computing services to power the platform’s data analytics and machine learning capabilities in order to deliver a personalised and engaging in-store experience.
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