The new app enhances the existing Yatco Rewards loyalty programme and expands opportunities for CPG funded offers and personalised engagement.
Yatco, which operates in the New England fuel and convenience market, has launched a new mobile app. “Today’s announcement marks a significant milestone for Yatco,” says Hussein Yatim, Vice President at Yatco Energy.
“As we expand rapidly in one of the nation’s most competitive markets, enhancing our digital engagement is crucial for increasing brand recognition. This new mobile app enables us to compete effectively with larger regional players and offers the personalised, meaningful interactions that our customers expect.”
After nearly three years operating a previous white labelled app, Yatco recognised the need for greater flexibility and customisation.
Choosing Rovertown as a partner, the new app not only enhances the existing Yatco Rewards loyalty programme, powered by Paytronix, but also expands opportunities for CPG funded offers, personalised engagement, and discounts on age restricted products.
An upcoming feature, the Employee Hub, will soon make it easier for staff to access perks. This will also serve as a direct line of communication, helping to build corporate culture, disseminate timely news, and alerting staff to opportunities for continued advancement within the company.
“The landscape in convenience retailing has evolved over the past few years. Whether in-store or digitally, it’s essential to be nimble and flexible on all fronts,” says Yatim.
“For a company of our size, possessing such sophisticated digital engagement and loyalty capabilities sets us apart. I am proud of the work that our team has accomplished, and I am confident that our customers will appreciate these enhancements as well.”
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