American Airlines Center, a Dallas multi-purpose arena, has opened two frictionless food and beverage experiences in collaboration with hospitality partner Levy and its innovation studio, DBK Studio.
The Center has opened a Market To-Go shop on the arena’s terrace level with a second location on the main concourse of the arena to open later this month.
Powered by autonomous retail technology from Standard AI and mobile payment technology from SpotOn, the shop integrates AI and mobile payments for an autonomous experience.
Market To-Go locations will offer freshly prepared and packaged snacks and refreshments, including beer, wine and soft drinks.
Fans enter the market and download a mobile checkout app. Once ready, they shop, tap to check out via the app, and go without having to wait in line.
The shops use AI-powered cameras and mobile payment technology to create a checkout-free system that registers what products fan select and enable them to pay without waiting or scanning.
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