CHIME is an AI-powered conversational advertisement that turns travelers’ questions into inspiration and, ultimately, travel bookings.
Clicktripz, a provider of travel technology solutions, together with advertising agency R&R Partners and Discover Puerto Rico, has announced the initial results of an AI-powered conversational media unit designed specifically for destination marketing organisations (DMOs).
The proprietary technology is nicknamed CHIME, which stands for Chat to Inspire Meaningful Engagement. CHIME is an AI-powered conversational advertisement that turns travelers’ questions into inspiration and, ultimately, travel bookings. Specifically, CHIME enables DMO brands to speak in their own voice and in real time to their target audiences when and where they are searching for trip inspiration.
“Our clients are keen to incorporate AI into their marketing strategies, realizing the power and scale it can provide,” said Lindsey Patterson, SVP of Media & Publishing for R&R Partners, “but there are potential pitfalls of AI at this stage. Clicktripz has been able to develop a solution trained exclusively on client content, guaranteeing brand safety, and that’s been critical for our adoption and success with the model.”
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CHIME is unique in its ability to converse with users through display media. Clicktripz offers this capability by leveraging direct integrations with its extensive network of travel publishers. This ensures that every interaction is brand-safe and engaging and also highly relevant to the user’s interests and real-time search activities.
In the first three months of Discover Puerto Rico’s first campaign, the model received, responded to, and logged over 1,000 consumer queries through CHIME, providing valuable insights into what’s top of mind for travellers considering Puerto Rico. The interactive nature of the media unit generated an engagement rate of 10%. Due to hyper contextual targeting in the media placements, CHIME also drove the most efficient Cost-per-acquisition of any travel endemic partner on R&R Partners media plan for the destination.
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