Walmart unveiled several initiatives to thousands of sellers attending Let’s Grow! 2024 Walmart Marketplace Seller Summit, including category expansion and multichannel fulfilment.
Walmart Marketplace continues to invest in capabilities and solutions to fuel seller success and offer customers an endless aisle of items they need, want and love.
“We’re executing strategic priorities at Walmart that are helping us to become the customers’ first choice – every day, every season, for every item. Walmart Marketplace is a key component of that mission,” said Tom Ward, Executive Vice President And Chief Ecommerce Officer, Walmart US.
“We know the importance of personalised, seamless omnichannel experiences, and Walmart continues to advance its digital and fulfilment capabilities, including the new categories and features we announced today, that enhance the overall customer and seller experience on Walmart.com.”
Walmart Marketplace has achieved more than 30% sales growth in each of the past four quarters and is significantly driving the retailer’s sustained ecommerce success.
Walmart’s global eCommerce sales surpassed $100 billion last year, and its US ecommerce business has delivered double digit growth for six consecutive quarters.
The sustained momentum stems from innovative customer experiences and an omnichannel assortment that is increasing as more independent sellers choose Walmart as a smart path for growth. The number of sellers listing items on Walmart.com grew 20% last fiscal year.
Premium Beauty, pre-owned and collectibles
To offer more selection for customers and more opportunities for sellers, Walmart is growing its Marketplace assortment by adding Premium Beauty and expanding its range of Collectibles and pre-owned merchandise.
- Premium Beauty: Walmart is launching Premium Beauty on Walmart Marketplace through a new online experience. More than 20 new brands, including COSRX, T3 and Beachwaver, are featured in the initial assortment of skin care, hair care and hair tool products. Backed by custom storefronts and editorial content, Premium Beauty at Walmart creates an elevated, seamless brand experience.
- Pre-Owned: Walmart Marketplace is introducing Resold at Walmart, its first digital destination for cross-category and cross-condition pre-owned items from performance-managed sellers. With five million items from more than 1,700 sellers, the integrated assortment offers customers a growing selection of goods from luxury fashion and electronics to collectibles, sporting goods and more at the value they expect from Walmart. By extending the life of these products, Resold at Walmart aligns with our commitment to make the more sustainable choice the everyday choice and builds on the success of Walmart Restored, a collection of refurbished electronics and small appliances powered by Walmart Marketplace.
- Collectibles: Walmart is enriching experiences for collectors, bringing customers new ways to secure highly sought after collectibles and connecting sellers to the rapidly growing market of enthusiasts shopping its aisles. In the Collector shop, sellers can now enable preorders to build customer anticipation for drops, including releases exclusive to Walmart. The experience adds pre-owned conditions for collectibles under Resold at Walmart.
Unboxing new fulfilment solutions
Walmart continues to leverage its next-generation supply chain and advanced technology to simplify and streamline fulfilment for sellers at some of the lowest rates in the industry. Walmart Fulfilment Services (WFS) is announcing new ways for sellers to quickly move merchandise across markets and use Walmart to fulfil any eCommerce retail order.
- Multichannel Logistics: Walmart’s new Multichannel Solutions program allows sellers to use WFS to fulfil orders from any eCommerce site via Walmart’s supply chain. Walmart will fulfil orders and manage returns while offering plain, unbranded packaging, fast, reliable shipping and competitive rates averaging 15% lower than the competition. Walmart is launching the program on 10 September, in time for Holiday deliveries.
- Cross Border Fulfilment: Through its new Walmart Cross Border import service for full-container-load shipments, WFS can now handle transportation of inbound goods from ports of origin in Asia directly to WFS facilities across the US.
Walmart is also opening its carrier network to sellers for full truckload shipments. Sellers using the Walmart Preferred Carrier program through WFS can now choose to ship a few items or an entire truckload at special rates through carriers vetted by Walmart.
Heading into Holiday with new seller solutions
Walmart is enabling several solutions and perks for sellers to support their Holiday readiness. Last year, Walmart Marketplace achieved its two biggest sales days ever during the Holiday selling season as millions of customers shopped Walmart.com. The investments and hundreds of enhancements shaped by listening to sellers include:
- A reimagined Global Seller Center and new app provide seamless onboarding for eligible sellers in any market, so they can cross borders and go global by selling in the US, Mexico, Chile and Canada. Sellers attending Let’s Grow! 2024 will be the first to access the new cross-listing capability and free translations.
- Walmart is waiving peak season storage fees for sellers who inbound their inventory to WFS fulfilment centres through 30 September. Sellers are encouraged to send their inventory as early as possible to meet customer demand for Holiday deal shopping and Walmart events.
- To help sellers scale their Holiday business, Walmart Marketplace Capital is expanding to offer qualified sellers access to cash advances. This can be up to $5 million for any qualifying seller.
- Walmart is now rolling out a new Deals Dashboard that makes it easy for sellers to enrol items in Walmart’s popular deals events. The feature also provides sellers more data and insights to improve the quality of offers and make more deals available to customers during Holiday.
“Sellers are looking for a smart path for growth,” said Manish Joneja, Senior Vice President, Walmart Marketplace and Walmart Fulfilment Services. “We’re bringing all the pieces together to be much more than a marketplace and investing in new ways for sellers to serve customers as we grow together.”
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