CX

When Personalisation Backfires: The 4 Warning Signs You Miss

Before you automate, ask yourself: is your brand ready for relevance at scale? From value propositions to content maturity and data hygiene, there are four critical gaps that derail even the best-laid personalisation plans.

Are We Measuring CX the Wrong Way?

CX metrics like NPS and CSAT are under scrutiny. Experts argue it’s time to move from measuring sentiment to tracking signals and outcomes that reflect real customer value.

Why Listening at Scale Starts with Zero-Party Data

Zero-party data is rooted in trust and volunteered intent. It gives marketers clarity, compliance, and emotional context that third-party data can’t.

Brands Powering Fan Experience at FIFA Club World Cup 2025

From beer gardens and blockchain to VIP watch parties and virtual stores, here’s how global brands are reshaping fan experiences at the FIFA Club World Cup 2025.

Convenience Becomes The Leading Experience Factor

UK shoppers expect a seamless experience across online and in-store channels, with 85.7% wanting flexible delivery options and hassle-free returns, making omnichannel strategies more essential than ever.

Stop Faking CX: Build VoC Programs That Drive Real Customer-Centric Action

CX should be about the scores you collect. This guide challenges outdated Voice of Customer strategies and introduces a new framework to capture deeper insights, design better questions, and drive meaningful business change.

CX Evolves When Personalisation Goes Beyond Segments

AI is helping brands move past demographic buckets to deliver real-time, personalised experiences that adapt with every customer interaction.

Cross-Border Commerce: Customer Behaviours Driving $3.3T in Sales

Cross-border shoppers are embracing new brands and seeking personalised experiences. With cross-border ecommerce expected to reach $3.3 trillion by 2028, understanding these customers is essential for brands to succeed globally.

Is the UK Public Sector Falling Behind in the AI and CX Race?

With 59% of public sector leaders saying AI will be the most transformational factor in contact centres by 2030, the research shows that most organisations are still early in their AI journey.

AI in Marketing: Understanding the Hype

2024 SNAPSHOT: In the AI age, marketers must be open to innovation yet take a practical and speculative approach to adopting the technology to see what really makes a difference and what doesn’t.

Experimentation is the Key to Innovation in CX

2024 SNAPSHOT: In this recap of innovation in customer experience (CX), we present the vital questions brands have dealt with to win customers’ hearts.

Lessons in Innovation, Personalisation, and Impact

These articles showcase innovation and how companies are navigating challenges and driving growth.

Top 30 News Moments That Defined 2024

A quick glance at the defining news moments of 2024’s customer experience (CX) and martech landscape. 

Contact Centre Distress, AI to the Rescue

2024 SNAPSHOT: Contact centres are now synonymous with artificial intelligence (AI). The overwhelming figure representing chats, calls and tickets might not be so scary anymore.

The New Commerce Definition is Still Taking Shape

2024 SNAPSHOT: What the future of retail and Commerce be defined by predictable terms like AI and self-serve? Or is there another journey mapped out for it?

Real-Time Payments, Real Concerns: Germans Urge Banks to Fight Fraud

A FICO survey reveals rising fraud concerns among German consumers as real-time payments gain traction, with 63% reporting scam attempts in the past year.

Are Ads More Frustrating For Consumers Than Privacy Risks?

Across different media, customers report intrusive ads to be a bigger pain point than online security and privacy.

Is Shoppable TV a Revolution or a Passing Trend?

As platforms like Roku, Paramount, and NBCUniversal refine their approaches, the evolution of shoppable TV is rapidly gaining momentum. According to a report, 81% of CTV owners are influenced by TV ads in their shopping decisions, and 63% discover new brands and products through these ads.

Retail Shrink Is a Real Challenge, But Locked-Up Merchandise Isn’t The Answer

Customers would switch retailers or abandon purchase altogether instead of waiting for assistance for a locked-up product.

Buy-Now-Pay-Later (BNPL): The Wish-Come-True For Customers This Holiday Season

A record £3.4 billion is expected to be spent using BNPL services this holiday season.

Retaining Customers to Share in the White Friday Revenue Pie

White Friday marketing strategies in the Middle East can be perfectly replicated across the globe through Black Friday and Christmas shopping frenzies.

The Fusion of Meta Skills and AI Will Fuel CX Growth

The combination of human meta-skills with AI can create more efficient, data-driven, yet human-centric customer experience strategies.

Will Cost-Effective Options Win Over Rapid Delivery?

Despite their belt-tightening, retailers are confident of their ability to fulfill orders and respond to market changes.

Self-Checkouts: The Future of Retail or A Recipe for Disaster?

Ironically, self-checkout started as a means to deal with labour costs, but to ensure its smooth success and check shoplifting, more labour seems to be required as added security and support.

Is AI The Perfect Companion For Smoother Insurance CX?

Despite current preferences for human advisors, AI is seen as a promising tool for simplifying insurance decisions.

A Change Coalition with CX Champions Can Boost EX

Customer-facing teams live by the principle of customer-first. However, it can be challenging to convince other stakeholders to do the same.

Double Trouble or Double Delight? The Impact of Digital Twins on CX

Do digital twins of brands genuinely enhance customer experience, or is this just another fleeting trend in the CX hype cycle?

Customers Are Enjoying Airport Experiences Despite Rising Costs

Airports have improved their offerings, but customers are spending less as costs rise.

Why Are Retailers Not Meeting Customer Expectations?

Shoppers expect hyper-personalised, convenient, speedy, and seamless service interactions with retailers.

Putting The Often-Confusing Dilemma to Rest: Omnichannel vs Multichannel CX

Navigating the line between multichannel and omnichannel customer experiences is challenging, but with a strategic approach, businesses can find the right balance that works for them.

Is the Return of ‘Big Ideas’ the Key to Creating Ownable Digital Experiences?

For ownable digital experiences, there is a need to prioritise 'big ideas' over routine best practices in user experience design. Creativity is essential for making digital platforms distinctive and memorable.

Business Travel Demands Consumer-Oriented Solutions

A significant majority of business travellers (67%) view business travel as essential to their careers, with 51% also enjoying it. However, the enjoyment is tempered by reduced flexibility, experienced by 91% of travellers over the past year.

Debunking Common CX Myths in the Automotive Industry

Understanding and debunking CX myths is essential for OEMs and automotive dealers to adapt to the evolving market demands.

Transforming CX Matrix with Conversational AI: Key Innovations and Impact in 2024

From the introduction of Sprinklr’s Digital Twin to Salesforce Copilot for CRM chatbots, innovations around conversational AI in 2024 have already disrupted global industries across verticals. Here’s how.

Is GenAI Worth the Hype for CX Leaders?

From enhancing chatbots to providing real-time support for agents, genAI is becoming a vital enabler of intelligent customer experiences.

UK Customers Retain Loyalty to Fashion Brands Even When Dormant

Over half (55%) of UK customers still engage with the fashion brands they love, even if they can’t or aren’t buying from them currently, with a view to purchasing from these favourite brands again in future.

How Does Loyalty Differ Between Generations In The New World Of GenAI?

GenX shows the least brand loyalty, with 65% likely to switch brands after one or two negative experiences, compared to 58% of GenZ.

European Brand Leaders Reveal Top CX Challenges

Hear from loan, gaming, automobile, and travel leaders in Germany about the CX challenges and opportunities in their respective industries.

Resist the Temptation to Implement AI for the Sake of It

Read how to maintain the balance between pursuing innovative generative AI-driven features and maintaining practical, user-friendly product design.

Intelligent Messaging Accelerates 1:1 Experiences

Intelligent messaging is at the forefront of innovation, enabling brands to anticipate and meet customer needs with unprecedented precision. Find out how companies are leveraging it…

European Brands Going the Extra Mile for Customer Happiness

Read what the top brands in Europe are doing to create great CX moments.

Is Your Brand Providing A Satisfactory Post-Purchase Experience?

‘UK’s Top 100 Retailers’ Post-Purchase Secrets Report 2024,’ reveals key findings into retail post-purchase experiences.

JLR and Dealers Accelerate Data Sharing For Improved Customer Service

JLR’s retail strategy incorporates elements of the traditional franchise model, with adaptations to improve the experience for clients.

Tips to Boost Your Loyalty Programs for Modern Customers

Loyalty programs aren't inherently failing, but they need to evolve. By addressing current shortcomings and embracing personalisation, emotional connections, and technology, brands can revitalise their loyalty programs and re-engage customers.

Tech Innovation Can Create Responsive CX in the Loan Industry

Markus Schruth, Chief Customer Officer at smava believes a positive change in regulation for digital adoption would help remove a significant friction point in the overall customer journey.

Consider Moments-Based Loyalty for Sustainable CX

At Merkle, loyalty is defined as the sum of every consumer's experience with a brand. James Riess, SVP, General Manager, CRM & Loyalty Experience discusses everything loyalty, and shares Merkle’s CX approach…

HubSpot Suffers Cyberattack, Around 50 Customer Accounts Affected

Details are scarce, but HubSpot says everything is under control after the reported cyberattack. 

Top 35 CX Brand Leaders in Europe

Spanning diverse industries including aviation, hospitality, retail, BFSI, and more, these 35 CX leaders exemplify excellence in understanding and enhancing the customer journey.

Rethink Customer Centricity with Dennis Wakabayashi

Join Dennis Wakabayashi, The Global Voice of CX, for an exclusive workshop on holistic customer-centric strategies on October 22 in Berlin.

Why Brands Fall Short on Customer-Centricity

Forrester revealed that CX quality in the US has hit an all-time low. Only 3% of companies are currently classified as customer-obsessed. Why do...

31% of Leaders Say Protecting Data is a Concern with AI

Merkle dentsu’s technology-enabled, data-driven customer experience platform unveiled the second instalment of its 2024 Customer Experience Imperatives Report research series. The report revealed the attitudes and priorities of over 2,100 consumers and 820 global CX leaders across eight industries, including healthcare, retail, travel, and more.

How AI-Driven CX Automation Impacts the Bottom Line

AI-driven CX automation can enhance customer satisfaction and drive sales with tailored recommendations. However, clear goals and communication of results are essential to ensure these systems deliver their promised value.

The Future of Self-Service in CX: Essential or Overrated?

Businesses overlook the silent detriment of self-service—the erosion of customer trust. Every time a customer encounters a self-service dead-end, it’s not just a moment of frustration; it’s a micro-fracture in the relationship. Can it become a powerful enabler of customer satisfaction?

Streamline Post-purchase Operations for Enhanced CX

Nearly 40% of retailers fail to meet their advertised delivery times, indicating a gap between customer expectations and actual service delivery. How do retailers overcome the loopholes in their post-purchase customer service?

The Tech Partnerships Powering Brands in the EU

How are European brands utilising technology to increase customer experience? A look at recent tech partnerships and innovations that are fuelling CX.

Impact of Google’s AI Overviews Explained

Months after the launch of Google’s AI Overviews and the feature’s reduced visibility, we look at critical insights into its impact.

How to Optimise PDPs to Overcome Choice Fatigue?

Even though the concept of Product Description Pages isn’t new, there have been a lot of changes in consumer buying behaviours, which have left D2C ecommerce brands in contemplation. To battle choice fatigue, how can brands personalise PDPs at scale?

How are Customers Dealing with Digital Accessibility Challenges?

Around 93% of consumers believe that it is important for the brands to prioritise digital accessibility, and they want progress rather than platitudes, reveals Acquia. 

The Subscription Model is A Game of Balance

Success lies in balancing the personalisation and community aspects of subscriptions with a commitment to addressing consumer overwhelm, privacy concerns, and inclusivity. The rising wave...

What a Trip! Travel Industry Secures Full Rebound

Satisfaction across airlines, lodging, car rentals, and online travel agencies are on a climb. The American Customer Satisfaction Index (ACSI) Travel Study for 2023-2024...

10 Campaigns that Tapped into Emotional Storytelling

This is how it’s done. Take a look at our curated list of 10 marketing campaigns that used emotional storytelling as the core element...

Getting the Live Commerce Backend Just Right

With the anticipated click-and-collect sales of the UK ecommerce market surpassing  EUR 50 billion by 2026, the live commerce industry is a good bet...

The Survival of Legacy Brands in a Customer-Centric Era

The challenge is real, and the market is unforgiving, but there’s a space for brands that know who they are and are unapologetic about...

Contact Centres are a People-Centric Industry, But for How Long?

Cory Gallagher, a Call Center Outsourcing and Technology Expert and a Partner at Contact Center Consulting Group talks about the current challenges and how...

Driving a Fundamental Shift Towards Asynchronous Communications

The dynamic nature of Conversational AI necessitates a culture of continuous learning and adaptation within organisations, says Nathalie Nyamabo, Head of Customer Relations at...

Closing the AI Gap to Keep up with Customer Conversations

Brands are looking at adopting AI as a means to an end – anything to help make sense of data, shift customer conversations to...

A Complete Guide to Contact Centre Tools and Metrics for CX Growth

In the quest for operational excellence, contact centres often risk succumbing to KPI tunnel vision—a state where metrics overshadow the true essence of customer...

Finding the Right AI Mix to Address Contact Centre Challenges

Call centres need to leverage interaction intelligence to monitor every interaction with customers on every channel. These insights need to be delivered at a...

How a DAM Strategy Pivot Revitalised a Manufacturing Company’s CX

CASE STUDY: Delgado Stone’s sales and marketing teams regularly received image asset requests. The ever-increasing challenge was that the team would have to immediately...

NPS Isn’t Comparable to Profits or Profitability

The key to building a culture of data-driven decision-making is first to understand exactly where you are and be truthful about it. You need...

Top 20 Tech Allies Powering CX in the BFSI Industry

Various banks and BFSI tech stack providers teamed up to offer hassle-free customer journeys - from enhancing digital banking experiences to providing personalised insurance...

CX Challenges Haven’t Changed in the Last Five Years!

Nick Macfarlane, Account Director CX UK & I at QuestionPro, says that understanding customer journeys and taking actionable steps are the core elements of...

Use Your Contact Centre Data Like It’s 2024 (Because It Is)

Traditionally, every time a customer reaches out to the contact centre, it costs the company money.  But by leveraging data with new technologies, contact...

BFSI Disruptors: These 15 Banks Decided to Shake Things Up in 2023

From integrating a BaaS platform into their existing solutions to utilising AI-powered integrations for seamless onboarding and customer support, these global banks are striving...

CX NXT in London: The Customer Experience Summit for BFSI is Back

Beyond being a benchmark for service quality, customer experience serves as a strategic differentiator in an intensely competitive market. However the banking industry continues...

Voice Technology Can Authenticate Customers

Changing customer behaviour and pressure to increase efficiency leave banks with no option but to use digital tools, says Thom Kokhuis of Rabobank, Amsterdam. In...

Top 8 CDP Innovations in 2023 That Turned Heads

Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered...

CX For The Most Wonderful Time Of The Year

It's no surprise that when consumer money and time are stretched thin, they are more likely to re-evaluate their spending habits and approach purchasing...

All You Need To Know: Customer Effort Score (CES)

There are various ways to understand how customers feel about your business, most of them coming down to delivering a simple survey Within the survey...

Tackling Contact Centers Ticketing Challenges

Ticketing systems play a vital role in effectively dealing with high volumes of customer support requests from various communication channels. Almost 92% of consumers...

The Evolving Role Of Field Service

Customer service is at the core of customer experience and has arguably seen more change and elevated importance over the past years than any...

Tools to Boost Your Customer Experience Management

Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). We help you navigate the landscape of...

The Art And Science Behind Conversational AI

It’s no secret that today’s customers expect highly-personalized, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a...

Lessons From The Auto Industry For Everyone

Auto dealerships and car salespeople notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience.  Dealers...

The Origin Of Customer Journey Mapping

INSIDER VIEW Have you ever wondered why customer journey mapping became an integral element of business strategies? It started with a large contact center receiving...

CX Books You Must Read

Check out the books on customer experience penned by global leaders Turning pages and transforming customer experience (CX) is a principle every C suite executive...

VMLY&R COMMERCE and Sprinklr Unveil Guide to Conversational Social Commerce

VMLY&R COMMERCE UK, WPP’s creative commerce agency, in partnership with Sprinklr, the provider of enterprise software for unified customer experience management (Unified-CXM), has launched...

Sonos Launches Voice Control

Sonos has introduced Sonos Voice Control, offering the complete command of Sonos systems using only voice. "Sonos is committed to delivering new experiences that effortlessly...

Dstny Acquires Teams Specialist Qunifi

Qunifi will become part of the Dstny for Service Provider organization Dstny has acquired Qunifi, the holding company for Call2Teams and Carrier Automate. Qunifi is...

Adobe Announces New Innovations in Real-Time CDP

Widespread adoption of Adobe Real-Time CDP across major brands, including The Coca-Cola Company, Nike, General Motors and Real Madrid At Adobe Summit – The Digital...

Looking Beyond Google for PPC Success​?

Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that...
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