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Holiday Cheer-Leaders: Brands that Won this Festive Season

It’s the season to celebrate innovative brand teams. CXM Today looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.

Shop, Stream, and Swoon: Live Commerce Likely to Rule

2024 SNAPSHOT: Brands are moving away from conventional advertising methods and embracing formats like live commerce and shoppable TV, prioritising interaction and immersion to engage consumers.

Does Loyalty Change When Customers Do?

REWIND 2024: Loyalty is part of human nature and the way forward to gain it from customers is by nurturing it like a relationship.

What is Impeding AI-Led Retail Growth?

Despite enthusiasm around the benefits of AI, only 40% of retailers are fully prepared to implement AI projects.

Real-Time Payments, Real Concerns: Germans Urge Banks to Fight Fraud

A FICO survey reveals rising fraud concerns among German consumers as real-time payments gain traction, with 63% reporting scam attempts in the past year.

Are Ads More Frustrating For Consumers Than Privacy Risks?

Across different media, customers report intrusive ads to be a bigger pain point than online security and privacy.

Is Shoppable TV a Revolution or a Passing Trend?

As platforms like Roku, Paramount, and NBCUniversal refine their approaches, the evolution of shoppable TV is rapidly gaining momentum. According to a report, 81% of CTV owners are influenced by TV ads in their shopping decisions, and 63% discover new brands and products through these ads.
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