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A Change Coalition with CX Champions Can Boost EX

Customer-facing teams live by the principle of customer-first. However, it can be challenging to convince other stakeholders to do the same.

Double Trouble or Double Delight? The Impact of Digital Twins on CX

Do digital twins of brands genuinely enhance customer experience, or is this just another fleeting trend in the CX hype cycle?

Customers Are Enjoying Airport Experiences Despite Rising Costs

Airports have improved their offerings, but customers are spending less as costs rise.

Top GenAI Tools For Optimal Campaign Performance

Over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. CXM Today picked the top 10 genAI tools for campaign optimisation.

How is the Energy Sector Battling the Evolving Customer Expectations?

Abdul Khaled, Head of Digital | Customer Experience & Digital Products at E.ON Next explores the evolving customer experience expectations in the energy sector, focusing on the challenges of digital transformation and the role of innovative technologies.

Why Are Retailers Not Meeting Customer Expectations?

Shoppers expect hyper-personalised, convenient, speedy, and seamless service interactions with retailers.

Transforming Customer Service in Germany’s Media Industry

Key challenges include balancing quality with cost, while opportunities lie in harnessing AI to enhance agent performance, self-service, and operational efficiency, says Oliver Viereck, VP and Managing Director Contact Experience & Inhouse Service at SKY Deutschland.
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