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The Subscription Model is A Game of Balance

Success lies in balancing the personalisation and community aspects of subscriptions with a commitment to addressing consumer overwhelm, privacy concerns, and inclusivity. The rising wave...

We are Wired to Want What We Cannot Have!

NAVIGATING CUSTOMER MINDS: Consider Patek Philippe - the grand master of scarcity. There is an eight year waiting list for a Nautilus. It transforms...

How Should You Rethink Customer Loyalty Amid Skimpflation?

Nate Brown, Co-Founder of CX Accelerator and Sr. Director, Affiliate Call Center at Broadcast Music, Inc. (BMI), discusses how organisations excel in guiding customers through challenges and stand out in the skimpflation era.

What a Trip! Travel Industry Secures Full Rebound

Satisfaction across airlines, lodging, car rentals, and online travel agencies are on a climb. The American Customer Satisfaction Index (ACSI) Travel Study for 2023-2024...

How is Digital Innovation Reshaping The Insurance Industry?

Ekaterina Mamonova, Global Marketing and Customer Experience Lead at Allianz Commercial discusses how technology has changed the role of the BFSI leader. She talks...

Why is Full-Stack Observability a Must?

Digital experience has become a critical management reporting component to drive decision-making. Being under the watchful eye of the board places immense expectations on...

10 Campaigns that Tapped into Emotional Storytelling

This is how it’s done. Take a look at our curated list of 10 marketing campaigns that used emotional storytelling as the core element...
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