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Top 50 CX and Martech Books for Marketing Professionals in 2024

Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader's guide. These insightful books provide enhanced perspectives to...

US Contact Centre Leaders Reshaping Customer Service Future

Customer experience is the bedrock of business success, and the role of contact centres has evolved into a critical factor in this competitive landscape....

The Role of CX In Modern Merchant Banking

Andrew Clayton, Former Group Head of CX, Close Brothers, discusses the modern merchant banking experience and the role of CX teams in supporting large...

BFSI Disruptors: These 15 Banks Decided to Shake Things Up in 2023

From integrating a BaaS platform into their existing solutions to utilising AI-powered integrations for seamless onboarding and customer support, these global banks are striving...

Sports Viewership Is Changing In Today’s Consumer Landscape

By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there...

Are BFSI Brands Embracing A Fully Digital DNA?

Stefanie Pipenhagen, Senior Manager of Customer Experience in Europe at Lemonade, emphasises the importance of financial companies embracing a fully digital DNA to maximise...

Do BFSI Brands Dare to Challenge Traditional Norms?

Do financial banks track quantitative customer data points and benchmark their activities for better insights? Today, words such as seamless, frictionless, connected, digital, proactive,...
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