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Stop Caring So Much About What Consumers Want!

Sometimes engaging consumers is just simple stuff. It doesn’t have to be cutting edge, neuroscientific, mood-based, scent-targeted, algorithmic advertising. Have you tried making your brand easier to find?

You Cannot Win Alone; Find A Common Purpose with Your Customer

Patricia Corsi, Bayer Consumer Health's Chief Marketing and IT Officer, shares insights into the brand's utilisation of data to enhance accessibility to healthcare services...

Velocity, Personalisation, and Super Apps Define CX

Matteo Pomoni, ING's Global Head of Retail Daily Banking, explores the deliberate, scalable, and measurable approach to achieving customer obsession. “The word obsession is to...

Are Your CX Metrics Tied to Business Goals?

Olga Guseva, an authority in customer experience (CX), underscores the pivotal role of redesigning customer experiences. She emphasises the necessity of multilingual communication within...

Empowered Consumers Drive the Circular Narrative

Brands have already begun the game of transforming their customers into content creators, giving impetus to the renewed popularity of circular marketing wherein the...

Avoid the Too-Cool-For-School Pitfalls with Gen Z

When attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity, says Ryan Leslie. The reality is...

Building Brands that Leave Footprints on Customers’ Hearts

Joseph Michelli, clinical psychologist turned customer retention guru, unlocks the secrets of iconic brands like Starbucks and The Ritz. Ever wondered why Starbucks baristas greet...
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