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Taptap Launches Attribution Measurement For DOOH Campaigns

Taptap has designed a methodology that achieves more scale and higher accuracy than the standard solution as it is based in its geospatial intelligence...

Bloomreach Launches AI Content Generation With ChatGPT Integration

With the help of ChatGPT, marketers using Bloomreach engagement can cut down on the manual time it takes to build communications, using smart AI...

Yellow.ai Launches Dynamic Conversation Designer

Yellow.ai's Dynamic Conversation Designer, integrated within the company's platform, simplifies the design process with unique features. Yellow.ai, a conversational artificial intelligence platform provider, launched Dynamic...

PeakActivity, Vercel Partner For Future of Ecommerce

The formalisation of this partnership allows both organisations to work in tandem to drive the future of ecommerce. PeakActivity, an ecommerce and technology services company,...

Snap Partners With MMS To Launch Lenses for Saudi Idol

This is Snapchat’s first initiative in the Middle East and North Africa (MENA) region to launch AR lenses in collaboration with content partner entertainment...

Observe.AI Launches Real-Time AI

By uniquely leveraging post-interaction insights and historical data, Observe.AI introduces highly contextualised real-time agent guidance, live supervisor coaching, and automated actions Observe.AI, the live conversation...

48% of Businesses are Embarrassed by their Website

Nearly every business (92 per cent) thinks their website's poor user experience is costing them sales, with 30 per cent estimating this sum exceeds...
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