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Ecommerce Enters Deflation: Adobe Report

Adobe announced the latest online inflation data from the Adobe Digital Price Index (DPI), powered by Adobe Analytics. In July 2022, online prices decreased...

Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....

The Algorithms Behind Social Media’s Stickiness

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...

How Location-Based Experience VR Is Bringing Brands to Life

Brands are leveraging location-based VR experiences to level up with the addition of special rigs to simulate movement, physical props, room to move, and...

ATT Adoption: Germany Has the Lowest Opt-in Rate at 17%

Just over 15 months after Apple introduced its App Tracking Transparency framework with the roll-out of iOS 14.5, the rates of consumer opt-in to...

How Target Cracks A Deal With Customers

Despite inflation and changed shopping habits, the big box reported a 4% growth in guest traffic in Q1, 2022.  One of the biggest names in...

Is The Virtual Experience Economy Replacing The Experience Economy?

When the term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore – the experience economy created...
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