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Google Rolls Out Ad Creative Studio Globally

Google has announced that its Ads Creative Studio, officially launched after a beta last year, is now available globally. According to Google, “after a...

Why Your Contact Center Needs A Unified Communications Strategy

Effective and synchronous communication across multiple media platforms in a company setting boosts employee productivity, achieves effective deadline adherence, and provides better project outcomes. ...

Is The RFM Model Obsolete?

The Recency, Frequency and Monetary Value model has provided practical applications over the years, particularly in direct marketing. With the advent of new-age tech,...

Finding The Right CX Talent

Assessment tools are helping brands vet a prospective CX agent’s cognitive ability, language skills, and job knowledge Companies want to innovate and provide customers with...

64% Of CTV Viewers Prefer Viewing Ads And Paying Less

According to DeepIntent, 64% of connected TV viewers prefer to watch ads if it means paying less. The survey was conducted in collaboration with...

What’s The Backbone Of A Contact Center? It’s ACD

The relevance of modern contact centers lies in streamlining communications, and ensuring callers don’t wind up in a queue for too long.  Long hold times...

UK Shifts To Opt-Out Model For Cookie Consent

Earlier this year, the UK government announced its plans to legislate against the hordes of cookie banners and pop-ups prevalent across the modern web...
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