This acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform (AXP).
Avaya, a global customer experience and communications solutions provider, announced that it has acquired Edify.
Alan Masarek, CEO of Avaya, said, “The acquisition of Edify is more evidence that Avaya is the innovation leader in customer experience solutions, as we continue to add new capabilities and value for Avaya Experience Platform customers. This tuck-in acquisition is additional evidence that Avaya is making investments in technology, people and experience to continue to power the company’s momentum in the market. Equally important is the injection of additional world-class customer experience talent that this transaction brings to our engineering, product and go-to-customer organisations. I am delighted to welcome the Edify team to Avaya.”
Tony Lama, CEO of Edify, said, “The team and I are delighted to join Avaya. Edify has always been about breaking down business communications barriers both inside and beyond the walls of traditional contact centres. Joining the Avaya team allows us to continue that mission at an unparalleled scale while advancing Avaya’s innovation without disruption strategy.”
This acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform (AXP). The integration of Edify’s no-code orchestration engine into AXP helps enable businesses to rapidly create and deploy the necessary workflows that connect businesses with customers, making enterprise customer experiences as easy as personal ones.
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