Cadbury Celebrates 200-year Milestone with Classic Ad Remake

The campaign features a touching film and a range of supporting assets, developed in honour of Cadbury’s undeniable status as an important part of British culture.

Cadbury is celebrating its 200-year relationship with the chocolate-loving British public with a nostalgic birthday campaign centred around an emotional reboot of a classic advert.

Created by the brand’s agency of record VCCP, the ‘Yours for 200 Years’ campaign features a touching film and a range of supporting assets, developed in honour of Cadbury’s undeniable status as an important part of British culture.

Cadbury senior marketing director Elise Burditt, said, “This is a very special moment for us. It’s not every day that you have the opportunity to celebrate a 200th anniversary. But for us this is so much more than that – it’s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn’t be here today without them. We want to demonstrate that the values upon which was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.”

VCCP London executive creative directors Chris Birch and Jonny Parker said, “Crikey. 200 years old. That only happens when you have the relationship with the British public that Cadbury has.”

The 60-second spot is a nod to the brand’s much-loved ‘Mum’s Birthday’ campaign. It takes viewers through two centuries of British life, beginning in 1824 and travelling through time as it tells the story of a girl giving her mum a bar of Cadbury Dairy Milk for her birthday.

In a final blast of nostalgia, limited-edition Cadbury Dairy Milk bars will feature classic designs, supporting the brand’s partner charities Alzheimer’s Research UK and Alzheimer’s Society of Ireland and reinforcing the link between shared moments, family and memory.